What follows are the results of our analysis - 6 secrets to success in the world of personal finance management (PFM). In each instance, we tore apart the UX and UI of each tool, looked at their growth and revenue numbers, pored through interviews with founders and early employees, researched their public reception, and did our own math. Why Meemo built social media and sharing into its core product.How Acorns used non-viral referral to lower its customer acquisition costs.
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How personal finance fintech Stash teaches its users how to invest.How Robinhood drives growth with its addictive referral program.How to turn sharing into a flywheel effect.How YNAB turned responsible budgeting into a brand identity.How Qapital used behavioral science behind its trigger-based investing.Why Robinhood offered confident users more flexibility.How Stash’s strategy around choice helped it add 25,000 users a week.How recurring micro-transactions let Acorns do 17x the trading volume of Fidelity.How personal finance startups caproductize personal responsibility.How Robinhood launched crypto and got 1M new users in days.Why Albert cast a wide net to find an audience for its financial advice.Why Qapital is building an all-in-one PFM suite.How Credit Karma built a $7.1B business by helping people.How Digit helped its users save $1B+ without doing anything.How Mint found a $2B opportunity in preferred pricing.How to monetize your users’ financial betterment.How Level Money designed a millennial-friendly, mobile-first experience to capitalize on personal finance trends.Why Yolt leaned into fintech app overload.How SmartAsset encourages users to share data by only asking for what’s easy to access.How the color green helped Mint convert more potential users.How Mobills simplified financial management with interactive dashboards.How narrowing its feature roadmap helped Check get acquired for $360M.How Robinhood’s clutter-free user interface design is flypaper for millennial audiences.How to design for the specific user you want.How Level Money asked users 3 questions to simplify onboarding.How Trim uses automation to go after low-hanging fruit.How Mint returned 100+ lost hours to its users’ lives right away.How TransferWise stood out by tackling common pain points in the personal finance market.